How Food Companies Get Us ‘Hooked’ On Junk – with investigative journalist Michael Moss

They’re cheap, convenient, practically imperishable, and engineered to be irresistible. They’re called “ultra processed foods” and in the midst of epidemics of diet-related chronic diseases, some nutrition scientists believe they are the smoking gun.

In this week’s podcast, Shannon Harvey talks with former New York Times, Pulitzer Prize-winning investigative reporter, Michael Moss about his new best-selling book Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions.

In this episode you’ll hear;

• Why we’re naturally drawn to foods high in salt, sugar and fat and how food companies exploit this.
• Why our willpower lets us down, even when we want to avoid eating junk food.
• How nostalgia plays a big role in the foods we crave.
• That processed food is engineered to be “craveable,” aka – addictive.

But it’s not all bad because Michael also shares some simple life hacks to help us eat healthy food, more often.

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